Bend in the roadway along the southern reaches of the Blue Ridge Parkway, near Linville, North Carolina. Original image from Carol M. Highsmiths America, Library of Congress collection. Digitally enhanced by rawpixel.
Billboards have a long history: the first billboard was leased way back in 1867.
Whether traditional or digital, billboards are still among the most effective modes of advertising in the 21st century. Large, colorful, and distinct, they’re nearly impossible to ignore.
Due to their size, billboards tend to be associated with large national corporations, but starting a billboard campaign in your local rural community is an effective and lucrative way to market your business.
In rural areas, you want as many people as possible to see your ad, and billboards can’t be skipped, turned off, or blocked. They’re difficult for most consumers to ignore.
Of consumers see outdoor ads
Are exposed to outdoor ads regularly
Trust billboards, the highest level of any ad format
Billboards don’t target any one demographic, so they reach a wider audience than most other media. They also lend credibility to your brand, since consumers see traditional advertising as more trustworthy.
For many businesses, cost is the most important factor when buying ads. In cost per thousand impressions, billboards rank as the most cost-efficient ad format, even including digital advertising.
Per thousand impressions, the lowest of any ad format (OAAA)
Than local TV ads to reach consumers
Than local radio advertising
Because billboards are so efficient, they also excel at influencing purchase decisions.
As a local advertiser, you want your community interested in your business. Billboards are cost-effective, reach a wide audience, and bring consumers to your website or store.
Billboards are an excellent medium for attracting future customers to your local business. To begin making a stunning outdoor ad, visit BillboardsIn.com to get started.
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