Today, we are going to discuss marijuana advertising. Recreational marijuana is now legal in 10 states and medical marijuana is legal in 33 in the United States. Recreational marijuana was also just legalized in Canada. The cannabis industry is growing rapidly. Advertising for marijuana-related business needs to keep up with this growth. At the federal level marijuana is illegal, making TV and radio advertising is tricky. Google and Facebook do not allow cannabis-related ads on their sites. With all of these restrictions on advertising marijuana, out-of-home (OOH) advertising is a great way to reach your consumers!
Outdoor advertising has options in many different price ranges. While some areas may be more expensive than others, businesses can find a great way to utilize OOH while staying in budget. According to the Outdoor Advertising Association of America (OAAA), the return on investment per dollar spent on OOH is $5.97, which beats all traditional media formats behind TV. Marijuana advertising using billboards is the best way to get the most value for your money!
Marijuana-related businesses are new to the consumer. It is important for every business to create buzz around their brand. The best way to target as many people as possible is to create a giant advertisement and put it on a billboard for thousands of people to see! With a creative design and a memorable message, billboards are a great way to create brand awareness!
The marijuana industry is still young, which means any billboard advertising marijuana will stand out. People are not accustomed to seeing cannabis advertising in everyday life, so they will be more interested and pay more attention to this new kind of advertising. As a whole, OOH advertising is a very effective way to target your audience. The OAAA reported that outdoor advertising (including billboards) is the most effective advertising medium for driving online activity. With the limited ability for marijuana-related businesses to advertise online, billboards help bring customers to your website and social media platforms. Billboards lead consumers to your website and create brand awareness!
Discover how to get started with marijuana advertising on BillboardsIn!
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